We recommend you allow yourself between 45 minutes and 1 hour to visit the Attraction and extra time to browse in the shop and have a delicious treat in the Tea Room.  We do not offer online booking so simply purchase your ticket on arrival.

Under 3s Free
Child age 3-16 £4.20
Adult £8.20
Senior (60+) £7.20
Family (2+2) £23
Annual Freedom Pass £40

All children must be accompanied by an adult.
15p of each Attraction ticket goes to environmental charitable concerns.

Freedom Pass
Do you love the World of Beatrix Potter™ Attraction as much as we do?  If you and your family would like to come round the Attraction as many times as you would like to in one year then the Freedom Pass is for you!  A Freedom Pass costs just £40 and allows 2 adults and 2 children unlimited visits to the Attraction.  Simply purchase at the Box Office in the Attraction on your next visit and you can start using it straight away.  Plus on the day you buy your freedom pass you can also enjoy 10% off in our shop and 10% off in the tea room all year round!

Please note the Freedom Pass allows a family entry into the exhibition free of charge.  It cannot be used for special events.

Our policy is to offer a discount to carers in receipt of Carers Allowance for the Attraction and  Theatre tickets.  Please bring documentation as proof of your allowance.  Without this documentation, we are unable to offer a discount.  If you have any queries, please call us ahead of your visit on 015394 88444.

Gift vouchers
Gift vouchers come with a gift card and are available in £5 and £10 denominations.  They may be spent on admission, in the gift shop and in the tea room.

Tesco Days Out Tokens
We do not accept Tesco Days Out vouchers.

No dogs are allowed in the visitor Attraction building, with the exception of Service dogs.

Birthday Parties

Take the hassle out of organising your child’s birthday party and have a fun day to remember in a completely unique setting with a VIP appearance from the most famous Rabbit in the world!


The New Laundry Cafe is a family-friendly space with fabulous home-made cakes, scones and soup, not forgetting the Peter Rabbit™ picnic basket.  There’s something for everyone!


Browse for souvenirs in our famous Beatrix Potter shop and take a little bit of Potter magic home with you.  You can also shop online before you visit, or pop in our boutique Nursery shop, just outside the Attraction.

How to find us