Our Charities

Here at the World of Beatrix Potter™ Attraction, we know that together we can make a difference.  Over the last thirty years, we have done lots of fundraising and charitable giving to organisations we know make a huge difference in the world. This year we are hoping to do even more by giving 10 pence of every ticket to environmental charities. But that’s not all – here’s what else we are doing.


The World of Beatrix Potter Attraction is the Old Laundry Theatre’s biggest sponsor. Without the Attraction, the Theatre would not be able to deliver its exciting season of Drama, Family Theatre, Music, Film, Comedy and spoken word.

In September & November 2023, Directors set a challenge, sponsoring each member of staff to walk as far as they could over two months. Staff at the Attraction stepped up to the challenge and walked an amazing 12 million steps to raise £22,467 for UNICEF  to help support vulnerable children and their families in crisis in Libya, Morocco and Gaza.

In February 2023, the World of Beatrix Potter Attraction gave a £15,000 donation to the Disaster Emergency Committee to go directly to the Turkey-Syria appeal on behalf of all the staff.

UNICEF – total £22,467 in 2023
£13, 131 raised for the
Libya Flood and Morocco Earthquake Appeal 2023
and £9,336 raised for the Gaza Appeal




DISASTER EMERGENCY COMMITTEE
£15,000 TO Turkey – Syria Appeal 2023

For the 2022/23 season, we are supporting Cumbria Wildlife Trust. We want to contribute to what they are doing to help look after the local habitat and the animals living in it.  10p of each ticket will go towards planting trees in a north Cumbria nature reserve. To date we have raised over £26,000 for tree planting.

Staff at the Attraction put their baking skills to the test every year for the bake-off in aid of the Macmillan Cancer Support.  Visitors always donate generously and Peter Rabbit is usually on hand for selfies and hugs!

From 2008-2018 we raised over £16,000 for WaterAid through our Peter Rabbit Egg Hunt. We are so proud of this achievement and are now looking at new ways to make a difference to communities who need clean water to survive.

We celebrate the amazing work of our local Children’s Hospice by creating events to support the work they do. Previous fundraising activities have included a free entry day with all donations going to Derian House in Lancashire who provide palliative, specialist respite and end of life care for children and young adults in our area.