Our Charities

Here at the World of Beatrix Potter™ Attraction, we know that together we can make a difference.  Over the last thirty years, we have done lots of fundraising and charitable giving to organisations we know make a huge difference in the world. This year we are hoping to do even more by giving 15 pence of every ticket to environmental charities. But that’s not all – here’s what else we are doing.


The World of Beatrix Potter Attraction is the Old Laundry Theatre’s biggest sponsor. Without the Attraction, the Theatre would not be able to deliver its exciting season of Drama, Family theatre, Music, Film, Comedy and spoken word.

We have chosen to support the WWF this year as our official charity with collection boxes around the building and donations for special events. Last year we raised over £1600 and this year we’re hoping to do more with our Earth Hour and Wear it Wild events.

2020 is the first year we have supported Cumbria Wildlife Trust. We want to contribute to what they are doing to help look after the local habitat and the animals living in it.  Their membership team will be at the Attraction from time to time to let you know what you can do to help!

Staff at the Attraction put their baking skills to the test every year for the bake-off in aid of the Macmillan Cancer Support.  Visitors always donate generously and Peter Rabbit is usually on hand for selfies and hugs! In 2020, to help raise even more, we are offering free entry to the Attraction and we donate your admission to Macmillan.

From 2008-2018 we raised over £16,000 for WaterAid through our Peter Rabbit Egg Hunt. We are so proud of this achievement and are now looking at new ways to make a difference to communities who need clean water to survive.

We are celebrating the amazing work of our local Children’s Hospice by offering FREE ADMISSION to all on Friday 27 March 2020. We will donate the admission fee for every single visitor to the Attraction on this day to Derian House in Lancashire who provide palliative, specialist respite and end of life care for children and young adults in our area.