Our Charities

Here at the World of Beatrix Potter™ Attraction, we know that together we can make a difference.  Over the last thirty years, we have done lots of fundraising and charitable giving to organisations we know make a huge difference in the world. This year we are hoping to do even more by giving 10 pence of every ticket to environmental charities. But that’s not all – here’s what else we are doing.


The World of Beatrix Potter Attraction is the Old Laundry Theatre’s biggest sponsor. Without the Attraction, the Theatre would not be able to deliver its exciting season of Drama, Family Theatre, Music, Film, Comedy and spoken word.

For the 2022/23 season, we are supporting Cumbria Wildlife Trust. We want to contribute to what they are doing to help look after the local habitat and the animals living in it.  10p of each ticket will go towards planting trees in a north Cumbria nature reserve.

Staff at the Attraction put their baking skills to the test every year for the bake-off in aid of the Macmillan Cancer Support.  Visitors always donate generously and Peter Rabbit is usually on hand for selfies and hugs!

From 2008-2018 we raised over £16,000 for WaterAid through our Peter Rabbit Egg Hunt. We are so proud of this achievement and are now looking at new ways to make a difference to communities who need clean water to survive.

We celebrate the amazing work of our local Children’s Hospice by creating events to support the work they do. Previous fundraising activities have included a free entry day with all donations going to Derian House in Lancashire who provide palliative, specialist respite and end of life care for children and young adults in our area.