Happy Birthday to the World of Beatrix Potter and Happy Anniversary Beatrix!

The World of Beatrix Potter Attraction opened 25 years ago today on 28 July 1991.  Today is also the 150th anniversary of the birth of Beatrix Potter.

So many visitors have come today to celebrate with us.  Happy Birthday us! And Happy Birthday Beatrix!

Here’s some nostalgic pictures of our dear friend Victoria Wood opening the Attraction 25 years ago today.

Birthday Parties

Take the hassle out of organising your child’s birthday party and have a fun day to remember in a completely unique setting with a VIP appearance from the most famous Rabbit in the world!

Tea Room

The Beatrix Potter™ themed tea room is a family friendly cafe with fabulous home-made cakes, scones and soup, not forgetting the Peter Rabbit™ picnic basket.  There’s something for everyone!


Browse for souvenirs in our famous Beatrix Potter shop and take a little bit of Potter magic home with you.  You can also shop online before you visit, or pop in our boutique Nursery shop, just outside the Attraction.

How to find us