Flagship World of Beatrix Potter store opens this weekend

The Attraction is preparing to open its new official store in Bowness-on-Windermere this weekend in the former Edinburgh Woollen Mill unit on Crag Brow.

The new shop on the main street, adjacent to the Attraction will be its large flagship store, dedicated to Peter Rabbit merchandise.  The existing smaller store will remain within the Attraction building.  The shop will be character-themed and will provide the ultimate shopping experience for Beatrix Potter fans of all ages – with the largest range of Beatrix Potter gifts on offer in the UK.

Stacey McShane General Manager said the new building was the “ideal location” for the Attraction’s official shop because of its place on the busy main street in Bowness.  “We are so excited to be opening our doors this weekend to offer a brilliant new shopping experience for Beatrix Potter and Peter Rabbit fans.  The opening of our new shop is just the first phase of a bigger development that will see more retail space connecting the new shop to the adjoining Attraction building.”

Customers shopping in the new store will experience a flavour of the magical World of Beatrix Potter Attraction with an array of masterfully created characters from Beatrix Potter’s famous stories on display amongst the merchandise.  The store will offer a fun retail experience with inspiring touches and a huge selection of fabulous finds whether treating yourself or picking up the perfect gift.  Imaginations will soar whilst browsing in this immersive bright and fresh new space and the first lucky 50 customers who make a purchase in the store this weekend will receive a free medium Enesco Peter Rabbit soft toy in a souvenir gift bag worth £14.95!