Explore the Attraction

Welcome to the World of Beatrix Potter Attraction.  We recommend you allow 45 minutes to one hour to enjoy your walk-through self-guided tour of the exhibition & garden, and a little longer to include time to browse in the shop and have a delicious treat in the Tea Room!

This summer from 22 June – 1 September every day (except Fridays) you can also see the Where is Peter Rabbit? theatre show which lasts one hour.  There are up to 3 shows a day, please check event schedule for times.


Area 1: The World of Beatrix Potter™ Introduction Film

The Beatrix Potter™ experience begins with a 5 minute film introducing you to the author and her stories and illustrations. The doors from the film room open to the main exhibition in which the sights and sounds of Beatrix Potter's much loved characters are magically brought to life.

Area 2: Jemima Puddle-duck's woodland glade and Mr Tod's underground home

Step out from the film in to Jemima's woodland glade and through the trees to see Mr Tod in Tommy Brock's house and the pigs from The Tale of Pigling Bland. The exhibition features 3D scenes from Beatrix Potter's stories, atmospheric lighting and real sounds and smells taking you straight to the pages of her beautiful stories.

Area 3: The Peter Rabbit™ Garden

The Peter Rabbit™ Garden is a small show garden designed to capture the very essence of Beatrix Potter's world, from the cos lettuces that Benjamin Bunny nibbled on to the gooseberry bush where Peter got caught in a net as he tried to escape Mr. McGregor. Don't forget to view the beautiful bronze sculpture which symbolises the inspiration Potter's books has given to generations of readers and depicts three children releasing the figure of Jemima Puddle-duck.
Click the image for more info on our wonderful outdoor space.

Area 4: Visit Mrs Tiggy-winkle's Kitchen

Back inside the exhibition follow the adventures of Squirrel Nutkin and Mrs. Tittlemouse and see the drama unfold in The Tale of Fierce Bad Rabbit. Then pop in to Mrs Tiggy-winkle's kitchen and smell the fresh laundry. A perfect photo opportunity for the little ones in the family!

Area 5: Mr. Jeremy Fisher on his lily-pad boat

As you turn the corner there is lots more to see. Find out what Johnny Town-mouse is up to in the countryside and discover Hunca Munca and Tom Thumb in their nursery under the floorboards! Look out for Mr. Jeremy Fisher on his lily-pad boat.

Area 6: The Virtual Walk

Take a virtual walk of Beatrix Potter's beloved countryside. Using computer projection, you can take a journey to the places that inspired Miss Potter's work. 360-degree views and narration brings each scene to life. Also view a short film The Tale of Mrs Heelis and follow the interactive timeline which tells the fascinating story of the author's life.

Area 7: Mr McGregor's Greenhouse and The Tale of Peter Rabbit

Enter Mr McGregor's greenhouse, smell the tomatoes and discover what is lurking under the plant pots and seed trays. Then step in to Peter Rabbit's beautiful sunlit garden and discover more about the adventures of Peter and his cousin Benjamin.

Area 8: The Beatrix Potter™ Shop

When you emerge from the exhibition, don't miss a chance to visit the shop and take a little bit of Potter magic home with you. The shop is a treasure trove of gifts inspired by Peter Rabbit and his friends. Our fabulous nursery shop nearby also stocks a huge range of adorable baby gifts. And if you have time, don't forget to pop in the Tea Room!

Birthday Parties

Take the hassle out of organising your child’s birthday party and have a fun day to remember in a completely unique setting with a VIP appearance from the most famous Rabbit in the world!

Tea Room

The Beatrix Potter™ themed tea room is a family friendly cafe with fabulous home-made cakes, scones and soup, not forgetting the Peter Rabbit™ picnic basket.  There’s something for everyone!


Browse for souvenirs in our famous Beatrix Potter shop and take a little bit of Potter magic home with you.  You can also shop online before you visit, or pop in our boutique Nursery shop, just outside the Attraction.

How to find us