Attraction

The World of Beatrix Potter Attraction in the Lake District celebrates everything about Beatrix Potter – the English author and illustrator who is best known for her imaginative children’s books, the most famous of all being the Tale of Peter Rabbit.

Beatrix Potter wrote 23 enchanting stories which the Attraction brings to life in a magical recreation of the Lake District countryside.

Your experience begins

Take a seat in our film room to begin your journey through the Attraction. The experience starts with a short film introducing you to the amazing Beatrix Potter and Peter, the most famous rabbit in the world.

Step into a magical world

The door opens to reveal Jemima’s woodland glade and through the trees you’ll see Mr Tod in Tommy Brock’s house and the pigs from The Tale of Pigling Bland.

Look out for Mr McGregor

Step outside to our Peter Rabbit™ Garden . You’ll see the cos lettuces that Benjamin Bunny nibbled and the gooseberry bush where Peter got caught in a net.

Walk through the stories

You’ll feel as though you are walking through the pages of the little books. See Squirrel Nutkin on his raft and smell Mrs Tiggy-Winkle’s fresh laundry in her neatly tidied kitchen.

Immerse yourself in the sensory experience

Find out what Johnny Town-mouse is up to in the countryside and discover Hunca Munca and Tom Thumb in their nursery under the floorboards! 

Take a virtual walk

Stroll through interactive 360 degree views of the spectacular Lake District scenery, just as Beatrix Potter would have seen it & find out more of her fascinating history.

A treasure trove of gifts

Take a little bit of Potter magic home with you from our beautiful gift shop with everything imaginable inspired by Peter Rabbit and his friends.