We look forward to welcoming you soon!

We are planning to open The World of Beatrix Potter Attraction on Saturday 1 August 2020 with Covid-19 safety measures in place. More information to follow.

Our Nursery Shop on Crag Brow will open from 4 July (Fri – Sun, 10am – 5pm) for beautiful gifts and babywear.
Click here to shop online for Beatrix Potter gifts!

Special offers

Look what’s on offer in our online Beatrix Potter shop!

Welcome to

The World of Beatrix Potter Attraction

Beatrix Potter’s stories brought to life

Meet your favourite characters in a magical setting.

Explore the Peter Rabbit Garden

See what we are growing – but watch out for Mr McGregor!

Shop the experience

Browse our treasure trove of beautiful gifts and souvenirs inspired by Peter Rabbit.

Relax and refresh

New café, new look with everything freshly baked & delicious.

A popular destination

all year round

Beatrix Potter was a pioneer of conservation

Find out what we’re doing to help look after our planet.

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