The Attraction

The Lake District’s natural beauty and abundant wildlife inspired Beatrix Potter to write her much-loved stories. Come and explore this wonderful landscape where the tales are brought to life.

Peter Rabbit events

Book our events online now!
This autumn we have Peter Rabbit Tea parties, Father Christmas Parties & much more.  Buy your event tickets online in advance to avoid disappointment.


Browse for souvenirs in our famous Beatrix Potter shop and take a little bit of Potter magic home with you.  You can also shop online before you visit, or pop in our boutique Nursery shop, just outside the Attraction.

The show stopping Beatrix Potter musical 20 June - 31 August - on sale now!

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Our new Laundry Cafe is now open & serving afternoon tea!

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Keep in touch!

Do you want to keep up with all the exciting news and events at The World of Beatrix Potter™ Attraction?  You can follow us on facebook or twitter, watch our films on you tube, or just drop us an email if there’s something you’d really like to ask us.

Keep in touch here

Latest News

HUGE SALE in our Nursery Shop – up to 50% off clothing and top baby wear brands including Sarah Louise, Rachel Riley and Emilie et Rose!

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Peter Rabbit Tea Parties in February half term – the perfect treat for a Peter Rabbit fan!

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We are celebrating the amazing work of our local Children’s Hospice by offering FREE ADMISSION to everyone on Friday 27 March.  We will donate the admission fee for every single visitor through the exhibition on this day to Derian House. So what are you waiting for?

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Contact us today

The World of Beatrix Potter™ Attraction
Crag Brow
Cumbria, LA23 3BX
Tel: 015394 88444

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Local Accommodation

The English Lake District is a stunning holiday destination with a breath taking choice of accommodation from big hotels with luxurious spas to cosy cottages and homely b&bs with perfect views. You will be sure to find a holiday to suit your needs. Come and enjoy a relaxing break!

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The Attraction is situated in Bowness-on-Windermere, a scenic and bustling town on the banks of Lake Windermere.  With panoramic views of the lake and mountains it is a popular destination all year round with visitors to the Lake District.