Treasure Trail 2017 : What’s it all about?


To everyone who joined us on our epic Treasure Trail, thank you. You have found 100 eggs placed across some of the most beautiful countryside. 10 of you have won amazing top prizes, 100 of you have an egg to treasure and we hope everyone else had fun looking. As it stands, we have raised a magnificent £3,300 for WaterAid. Thank you!

Join in the fun!

The ‘Where is Peter Rabbit Treasure Trail?’ is a digital egg hunt which requires a smart phone to view a google map and a vehicle to get you to your start point. Enjoy a fun day in the Lake District, searching for one of 100 ceramic eggs using an interactive map to help you. Top prizes to be won!
The event raises money for WaterAid, an international charity providing clean water and sanitation to some of the world’s poorest communities.

Technology and the great outdoors!

Participants use a live map which is constantly updated as each egg is found. 100 handcrafted ceramic eggs, designed and created by local artist Sue Dunne will be placed in top secret locations in the Lake District in open view in public areas, so no digging or delving is necessary. Many families take part every year and experienced egg hunters say that the key to success is to keep your eyes open and use the clues to help you.


Everyone who finds an egg claims it as their own. The tag on the egg allows a family complimentary entry to our Attraction. There are also TEN FABULOUS TOP PRIZES including over night stays and activities generously donated by accommodation providers and Attractions in the Lakes. All top prizes also include tickets for the must-see theatre show of the summer ‘Where is Peter Rabbit?’ playing in the Old Laundry Theatre

On the day!

The Treasure Trail will go live on our website at 10am on Wednesday 12 April via a secret link. To join in, treasure hunters need to register online prior to the event. No special egg hunting equipment is required for the super fun event – just a mobile device with internet signal, keen eyes and fantastic deciphering skills for the cunning clues! Once all the eggs have been found (usually by mid-afternoon) the treasure trail is over for another year and the lucky winners can come to the Attraction to collect their prize.

Top tips and frequently asked questions

We have a list of FAQs which we have answered to help you. There are 100 eggs but not everyone will be lucky enough to track one down. A top tip from past participants is if you are doing the treasure hunt with children take some choccie eggs or treasure – so if you haven’t found one of our special eggs by the end of the day you can have the fun of doing a little treasure hunt of your own and no one goes home disappointed.

Progress on the day can be followed on twitter: @peterrabbiteggs #PeterRabbitEggs.

Contact us

We are working very hard behind the scenes keeping up with the logistics of the live treasure trail. If you have any problems, please contact us:

mobile: 07392 603424
landline: 015394 40873
twitter: @peterraabbiteggs
email: [email protected] or [email protected]

Birthday Parties

Take the hassle out of organising your child’s birthday party and have a fun day to remember in a completely unique setting with a VIP appearance from the most famous Rabbit in the world!

Tea Room

The Beatrix Potter™ themed tea room is a family friendly cafe with fabulous home-made cakes, scones and soup, not forgetting the Peter Rabbit™ picnic basket.  There’s something for everyone!


When you emerge from the wonderful World of Beatrix Potter™, there’s a chance to take a little bit of Potter magic home with you. You can shop online before you visit, or pop in our gift shop & nearby Nursery shop in Bowness.

How to find us