Welcome to the World of Beatrix Potter Attraction

Great Peter Rabbit
Easter Egg Hunt 2012

Welcome to the World of Beatrix Potter Attraction’s Great Peter Rabbit Easter Egg Hunt 2012 - it just got bigger and better!

Starts Thursday 5 April at 10am and finishes when all the eggs are found

Come and join the annual Easter Egg fun with Peter Rabbit and take part in one of the UK’s largest Easter Egg Hunts for a chance to win one of ten top prizes. This year 110 ceramic eggs have been specially designed and hand-crafted to celebrate Peter Rabbit’s 110th birthday and the centenary year of ‘The Tale of Mr Tod’.  The distinctive eggs will be hidden across Cumbria with clues to help you in your search, but it is up to you to get out into the Lake District countryside and enjoy the challenge of finding these special Easter eggs! They could be hidden in villages, gardens, by lakes or on the top of hills, but wherever they are hidden you won't have to pay a penny to find them.  This is a great event for everyone to enjoy.  But be quick, because once the eggs have all been found the great Peter Rabbit Easter Egg Hunt 2012 is over!

Each ceramic egg is a fantastic prize and allows its winner free entry in to The World of Beatrix Potter Attraction along with a special edition Beatrix Potter book published by F Warne & Co.  But in addition, there are ten top prizes to be won.  Once all the eggs have been found, the winners can claim their prizes.  (One prize per family).  The Great Peter Rabbit Easter Egg Hunt 2012 is launched live on our website on Thursday 5 April with a map and clues. 

These are some of the questions people ask about the egg hunt:

Where do I need to look?
Just follow our clues which you’ll find on our Easter Egg map launched on Thursday 5 April at 10am.  You don’t have to dig or delve to find Peter Rabbit’s Eggs – they will all be in open view in the countryside, in parks or public places.  Use our map as a guide to find the location of the Easter Eggs. Click on each flag to reveal a clue. As each egg is found it will be removed from the map. Good luck and happy hunting!

What are the prizes?
Each of the 110 eggs in The Great Peter Rabbit Easter Egg Hunt have been specially designed by local potter, Sue Dunne, and are a limited edition collector item for you to keep. Each person that finds an egg is also entitled to a free visit for up to 2 Adults and 2 Children to The World of Beatrix PotterTM Attraction and a free anniversary copy of a Beatrix Potter book published by F Warne & Co. Simply visit The World of Beatrix Potter, with your egg, to claim your prize.

What are the special prizes?
Ten lucky eggs entitle the finder to even more great prizes. You could be in with a chance of winning a two night family break for up to two adults and two children at a top Lake District Hotel, as well as 9 other fabulous prizes which are all up for grabs.  Each of the 110 eggs is numbered. To find out if your egg is one of the lucky ten simply bring it back to The World of Beatrix PotterTM Attraction to collect your  Anniversary edition of a Beatrix Potter book, visit the Attraction and find out if you have won one of the top prizes.

How do I keep in touch?
We ask everyone who finds an egg to phone, text, tweet or facebook the Attraction to let us know your egg has been found. You can follow the progress of The Great Peter Rabbit Easter Egg Hunt by visiting the Map page on our website or by following peterrabbiteggs on twitter or following our facebook page.