The Attraction

The Lake District’s natural beauty and abundant wildlife inspired Beatrix Potter to write her much-loved stories. Come and explore this wonderful landscape where the tales are brought to life.

Peter RabbitTM Garden

Photo: Peter Rabbot Garden

Garden designer & TV presenter Diarmuid Gavin said:
“It was a pure delight – a garden that for me brought the stories to life.”

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A family pass to visit all year round costs just £30.

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Have a happy birthday party with Peter Rabbit in a unique setting!

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Gift vouchers for exhibition, gift shop & Tea Room make a wonderful present.

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School groups can enjoy fun, hands-on learning sessions!

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Discounts available for groups of 15 or more!

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Keep in touch!

Do you want to keep up with all the exciting news and events at The World of Beatrix Potter™ Attraction?  You can follow us on facebook or twitter, watch our films on you tube, or just drop us an email if there’s something you’d really like to as us.

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Latest News


The Great Peter Rabbit Egg Hunt is almost over for another year. Egg hunters have braved the wind and the rain and a fair bit of cold to search for one of our beautiful ceramic eggs. We hope you all had fun!

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The Great Peter Rabbit™ Egg Hunt – the best digital & interactive egg hunt in the world! You can take part on Wednesday 1 April.

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shutdown 2

As Bowness gets ready for another busy season, Lancashire Life magazine goes behind the scenes at one of its favourite attractions

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Contact us today

The World of Beatrix Potter™ Attraction
Crag Brow
Cumbria, LA23 3BX
Tel: 0844 504 1233

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Local Accommodation

The English Lake District is a stunning holiday destination with a breath taking choice of accommodation from big hotels with luxurious spas to cosy cottages and homely b&bs with perfect views. You will be sure to find a holiday to suit your needs. Come and enjoy a relaxing break!

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The Attraction is situated in Bowness-on-Windermere, a scenic and bustling town on the banks of Lake Windermere.  With panoramic views of the lake and mountains it is a popular destination all year round with visitors to the Lake District.